Netherlands Proteomics Centre
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Shopping for DNA

Shopping for DNA

Oktober 2012

The Netherlands Genomics Initiative has launched a new  concept: the D&A pop-up store.

The store pops up in an empty venue in a shopping street in the Netherlands, stays there for a short time, and then disappears again to pop up in another city some days or weeks later.
The D&A store travels through the Netherlands the coming months and tries to acquaintance as many people as possible with DNA. Visitors can experience DNA. Not as a genetic profile, but as a lifestyle.

The Netherlands Proteomics Centre participates in this project with a small installation of the bio-art project Blighted by Kenning.

Visit the website of the D&A store to see if the store also pops up in your city!

D&A pop-up store

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